What was I trying to solve?
The brief focuses on enhancing the user engagement of the Communiteer platform using gamification techniques.
The overarching goal is to drive repeat use, retention and engagement.
My role and responsibilities
I collaborated with a team of designers to interview the stakeholders and better understand the problem we were trying to solve. I then conducted research, and individually designed a solution for the redesign of the Communiteer platform that would enhance user engagement. This was then presented to the Communiteer team for review.
Start to finish: 7 weeks; a project-based learning experience via Harness Projects.
What are the design challenges?
Based on the brief and the stakeholder interview, we uncovered the three key problems that we were trying to solve:
Volunteers sign up and come on to the platform and are not sure what to do next. Even after joining an opportunity, it is not clear what to do.
Volunteers go off platform to complete tasks, and there is no way to track them.
We want to see a high number of volunteers who complete the journey, engage with the platform, and complete tasks and record their time.
This project was guided by a User-Centred Design approach to understand exactly what motivates people to sign up to the Communiteer platform, and to start to understand what they may be looking for in a platform that would enable them to find and undertake volunteering opportunities.
This process moves through 5 key steps:
Stakeholder interviews, reviewing key personas.
User journey mapping and defining the design opportunity.
How might we statements, brainstorming, sketching and ideation.
Low, Mid, and High-fidelity prototypes.
Three rounds of user-testing to uncover usability issues and gain qualitative feedback.
Empathising with user needs
Reviewing the Communiteer platform I believe firstly we need to address some of the usability issues before considering Gamification, and this will go a long way to achieving our goals.
Namely: making the platform mobile friendly and intuitive to use, guiding the users more, so they can think less.
I also looked at exemplars in the market, to see what they are doing well.
How might we?
How might we help people understand how to use the Communiteer website better?
How might we engage people who work in corporates to get involved with volunteering?
How might we encourage volunteers to stay on platform and complete tasks?
How might we encourage volunteers to record their time?
How might we encourage volunteers to come back for more?
User personas and journeys
Based on the top two personas provided by Communiteer, I mapped out the user journeys to see how we might improve the user flow.
I started with sketches to explore how I might improve the usability and onboarding flow.
I drafted wireframes and looked to begin user testing.
Refining the look and feel and starting to explore with design elements and how brand colours can be applied.
I did three rounds of testing.
Firstly to validate some of my ideas, and then to continue to uncover usability issues through the prototyping stages.
Round 1: General qualitative discussion around volunteering and gamification or rewards.
Round 2: Usability testing with my initial design wireframes.
Round 3: Final usability testing with a high-fidelity prototype.
I then moved into the Prototyping stage, where I created a wireframe and clickable prototype, based on the Information Architecture and User Flow.
Simple & easy to navigate mobile first UI
Intro screens and onboarding
Popup guide when joining opportunities
Badge System- Users can gain levels for Activity, Learning, and Community
Gold for Good- Sponsored points that users can accumulate & donate to a community of their choice.
Updated Dashboard & Profile section- View in progress and saved opportunitiesSet weekly goalsView Impact