Enhancing user engagement

What was I trying to solve?

The brief focuses on enhancing the user engagement of the Communiteer platform using gamification techniques.

The overarching goal is to drive repeat use, retention and engagement.

My role and responsibilities

I collaborated with a team of designers to interview the stakeholders and better understand the problem we were trying to solve. I then conducted research, and individually designed a solution for the redesign of the Communiteer platform that would enhance user engagement. This was then presented to the Communiteer team for review.

Project Timeline

Start to finish: 7 weeks; a project-based learning experience via Harness Projects.

Tools Used

Figma
Miro
Descript

What are the design challenges?

Based on the brief and the stakeholder interview, we uncovered the three key problems that we were trying to solve:

Volunteers sign up and come on to the platform and are not sure what to do next. Even after joining an opportunity, it is not clear what to do.

Volunteers go off platform to complete tasks, and there is no way to track them.

We want to see a high number of volunteers who complete the journey, engage with the platform, and complete tasks and record their time.

My approach

This project was guided by a User-Centred Design approach to understand exactly what motivates people to sign up to the Communiteer platform, and to start to understand what they may be looking for in a platform that would enable them to find and undertake volunteering opportunities.

This process moves through 5 key steps:

Empathise
Stakeholder interviews, reviewing key personas.

Define
User journey mapping and defining the design opportunity.

Ideate
How might we statements, brainstorming, sketching and ideation.

Prototype
Low, Mid, and High-fidelity prototypes.

Test
Three rounds of user-testing to uncover usability issues and gain qualitative feedback.

Empathising with user needs

Reviewing the Communiteer platform I believe firstly we need to address some of the usability issues before considering Gamification, and this will go a long way to achieving our goals.

Namely: making the platform mobile friendly and intuitive to use, guiding the users more, so they can think less.

I also looked at exemplars in the market, to see what they are doing well.

How might we?

How might we help people understand how to use the Communiteer website better?

How might we engage people who work in corporates to get involved with volunteering?

How might we encourage volunteers to stay on platform and complete tasks?

How might we encourage volunteers to record their time?

How might we encourage volunteers to come back for more?

Brainstorming

User personas and journeys

Based on the top two personas provided by Communiteer, I mapped out the user journeys to see how we might improve the user flow.

Ideation

I started with sketches to explore how I might improve the usability and onboarding flow.

I drafted wireframes and looked to begin user testing.

Refining the look and feel and starting to explore with design elements and how brand colours can be applied.

User testing

I did three rounds of testing.

Firstly to validate some of my ideas, and then to continue to uncover usability issues through the prototyping stages.

Round 1: General qualitative discussion around volunteering and gamification or rewards.

Round 2: Usability testing with my initial design wireframes.

Round 3: Final usability testing with a high-fidelity prototype.

User validation

Prototyping

I then moved into the Prototyping stage, where I created a wireframe and clickable prototype, based on the Information Architecture and User Flow.

Simple & easy to navigate mobile first UI

Intro screens and onboarding

Popup guide when joining opportunities

Badge System - Users can gain levels for Activity, Learning, and Community

Gold for Good - Sponsored points that users can accumulate & donate to a community of their choice.

Social sharing

Updated Dashboard & Profile section - View in progress and saved opportunities Set weekly goals View Impact

Leaderboard

Final UX Solution

Enhancing-User-Engagement

Let's work together

Let's work together to craft solutions that delight and inspire users.

I would love to have a chat, send me a message, or feel free to call on 022 627 5852 and let's talk.

About

Digital and user experience designer. I would love to learn about your business, and talk about how we can work together.
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